The Fuzzy Front-End of Strategic Innovation

Innovation is a process, and while the introduction of a genuinely innovative product or service may be highly publicized or even glamorous, the process itself is driven much less by creative brainstorming or strategic planning than by carefully managed and highly-sophisticated cross-disciplinary thinking and research. Readers will learn how to manage the critically important first steps from Idris Mootee.

Read more on how to create future opportunity spaces.

 

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