White paper from ITONICS, our strategic technology partner.
“An organization that has no idea about the future does not have a future. Of course the future can only be understood and planned to a certain extent. Targeted innovation management, however, helps companies to identify and pick up on trends and technologies in good time and channel them to create targeted innovations. This paper outlines the processes required to do this from the environmental analysis to brainstorming through to the planning of the market launch. In particular, the early stage of the innovation process has to date been neglected in innovation management.
This paper presents a holistic, IT-supported innovative approach from environmental scanning through to the innovation roadmap and deals with the challenges faced in its implementation.”