In the below slides I have summarised which are to me the main ideas (philosophies) being put forward by Luciano Floridi in his book “The 4th Revolution – How the infosphere is reshaping human reality”. A book putting the informational transition into perspective and containing a wealth of information, a must read.
A recent blog from Frank Diana highlights very well the powerful impact of connecting the dots or combinatorial thinking and exploring the power of intersections.
We concur with the views expressed and would like to add that the Itonics platform can be very instrumental in this approach. For more info on how to connect the dots with technology , look at our blog “Blinded by Trends” .
Are you also having the feeling to be bombarded by trends insights reports, studies and gurus. Can’t you see the wood for the trees anymore. Are you having trouble to distill the most relevant trends of today, tomorrow and longer term. Do you fear to have a too short term focus or a “me too” experience. Are you getting a kind of trends fatigueness and failing to stay alert.
As to us there is no alternative for looking ahead into the future and to spot trends in a timely fashion in view of creating future opportunities. However the abundance of information can effectively “blind you”, ie information overload and lack of structured tools to analyse and deal with them Accordingly we recommend the use of digital tools like Trend Radar from Itonics.
More info on Itonics.
To be able to compete today, tomorrow and the day after, it is not enough to do one-off organisational work. You need to organise to drive innovation in several horizons. According to Steve Coley (2009), innovation work can be divided into three parallel horizons. The first horizon (H1) is about incremental innovation in today’s business, extending the existing S-curve of the company. Horizon 2 (H2) is about expanding and building new business (the next coming S-curve, a mix of incremental and radical innovation) through innovation. Horizon 3 (H3) is an explorative and radical approach to future S-curves, to be commercialised in H2, ending up in H1.
The Platform Value Now project funded by Finland’s Strategic Research Councilwill focus on understanding the fast emerging platform ecosystems, their value creation dynamics and requirements of the supportive institutional environment. They will analyze ecosystems with systems tools and develop new methods for platform-centric ecosystems management. Data collection is based on active scanning of global technology and platform ecosystems and fast solution oriented case experiments with Finnish corporations and policy planners. The aim of the project is to operationalize the collected understanding into a Platform Profile framework that will enable more efficient method and tool development for ecosystem management.
White paper from ITONICS, our strategic technology partner.
“An organization that has no idea about the future does not have a future. Of course the future can only be understood and planned to a certain extent. Targeted innovation management, however, helps companies to identify and pick up on trends and technologies in good time and channel them to create targeted innovations. This paper outlines the processes required to do this from the environmental analysis to brainstorming through to the planning of the market launch. In particular, the early stage of the innovation process has to date been neglected in innovation management.
This paper presents a holistic, IT-supported innovative approach from environmental scanning through to the innovation roadmap and deals with the challenges faced in its implementation.”
ITONICS Insights is their new software module supporting clients in all technology and trend scanning activities. The following press release provides some details and can be found in various inflight magazines now:
Today’s pace of life can be a real challenge. Disruptive changes happen often and in quick succession with complexity that is almost impossible to comprehend or foresee. Identifying where a particular market is heading and how client demands are developing can be a daring endeavour. ITONICS offers a solution.