For starters “the future is plural, continual and cannot be predicted”.  However one can explore possible futures and develop new “lenses” to envisage and evaluate today’s strategic options and take better decisions.

The below diagram depicts the different perspectives one can take on the future.   In essence one needs to derive a balance between Future Push and Future Pull thinking, and set oneself free from Used or Linear Future Thinking. How we can help you in this is described further below. If you require more information do not hesitate to contact us.

Futures Perspectives

Future Push is about the future as it is “shaping itself” materialized by emerging trends and issues.   It  will impose itself on you, whether you like it or not.   Hence it is better to timely discover emerging patterns and start capitalizing on opportunity spaces.   In this domain we have know-how regarding :

  • Environmental scanning and Trends management
  • Technology Forecasting
  • Ideation Campaigns
  • Identification and realization  of opportunity spaces
  • Business Modeling
  • Real options decision management
  • Roadmapping and portfolio management
  • Strategic risk management

Future Pull is about creating your preferred and aspirational future and as such to get ahead of the curve or to extend your horizon.   Here one is confronted with weak signals and high uncertainty and accordingly one has to map several possible paths into the future and start exploring them.   In this domain we have know-how regarding :

  • scenario thinking
  • strategic visioning

Used Future is about linear thinking based upon the present perspectives and constraints, disregarding major future shifts and a recipe for missing the future.   Borrowed or “me too” futures  and  “group think” can also be categorized into used futures.   Notwithstanding this most organizations suffer from this peril and in essence need to be set free from these habits.   In this domain we have know-how regarding :

  • strategic transformative narrating (Causal Layered Analysis) to challenge assumptions and constraints.


Overall we apply a tailored approach of generally accepted methods serving best the situation at hand and if required aligned with the ITONICS platform.

We apply both qualitative and quantitative approaches.